How Space Mountain Inspired Company Culture Innovation

Space Mountain Blog

There I was. Standing in line for the biggest, fastest roller coaster I had ever been on in my entire life: Space Mountain.

I know, I know. Many of you probably scoffed as you read that. After all, you only have to be 44” tall to ride — and the rockets within Space Mountain reach peak speeds of a measly 28 mph.

But to me, Space Mountain might as well have been Goliath. Up until that point, I had never so much as stepped foot inside a theme park — and it only took one turn around the “Fireball” at the county fair for me to swear off amusement rides for good. But I was in Disneyland for the first time in my 25-year-long life — and I wasn’t about to miss out on this landmark experience.

So there I was, standing in line.

After an excruciating 45-minute wait (which was, blissfully, indoors), it was finally time to board our vessels. First stop “mission control,” where a Disney cast member checked the security of our seatbelts (rather quickly, I thought). From there, we entered the lift tunnel and began to climb. Red lights flashed all around us, screams echoed in the distance, and an unforgiving female voice began the final countdown (da na na naa).

“Ten.” This is a mistake.
“Nine.” Why did I let them talk me into this?
“Eight.” Wait, does this thing go upside down?
“Seven.” This seatbelt doesn’t seem safe.
“Six.” Whatever you do, don’t throw up.
“Five.” I’m going to throw up.
“Four.” No turning back now.
“Three.” Why is it so dark in here?!
“Two.” I wonder if anyone has ever died on this ride …
“One.” [Internal screaming]

Our rocket shot forward into an immense, black room filled with stars, galaxies, and nebulas. All thoughts of “this is a mistake” and “why am I doing this” were lost to the void of space. As we flew blindly through the darkness down the steel track, soaring amongst the stars, I had no choice but to hang on to my seat and (dare I say?) enjoy the ride.


The Space Mountain Standard

Space Mountain is designed to be experienced in the dark — the walls, the structure, and even the tracks are invisible to those speeding along within the confines of the rocket. Every twist, turn, and drop is a sudden and unexpected surprise as the rockets descend through the mountain, traveling faster and faster with every passing second.

However, based on the fact that Space Mountain sees nearly 25,000 people per day (give or take), it’s safe to say that most people, myself included, enjoy the thrill. They revel in the unexpected twists and turns as they fly blindly through the great unknown. They love the feeling of the wind in their face as they hurtle forward at what feels like light speed (but is really only 28 mph). And they possess the unique ability to not only hang on to their seats, but enjoy the ride.

And when it comes to working for The Newsletter Pro, it’s a lot like riding Space Mountain.


First and foremost, when you take into account that we’ve more than tripled in size in the past two years alone, it’s easy to see why it can feel like we’re hurtling forward at breakneck speeds … with no end in sight. And, as with any growing company, we’ve had our fair share of twists, turns, and unexpected drops. But it’s our team’s unique ability to hang on to our seats and enjoy the ride that makes The Newsletter Pro such a success. In fact, it’s one of our core values.

How do we hang on?

We expect the unexpected and do our best to prepare ourselves for the sudden (and often unavoidable) changes ahead. In truth, we embrace new directions! We learned early on that the systems and processes we created at the onset would not last forever. What once worked for 50 clients no longer works for 200, and what once worked for five employees no longer works for 30. None of us could have anticipated where this roller coaster we call TNP would take us, but it’s those unforeseen turns that keep us on our toes!

We keep up with the velocity of our seat by putting one foot ahead of the curve. In short, we are always learning and improving in an effort to grow right along with the company. New positions are created (and invented) almost as fast as we can fill them, new software is put in place to help us keep the ride running smoothly, and new training systems are implemented every quarter — and it’s all in effort to keep our team speeding along just as fast as the company.

Finally, we do our best to remain positive and enjoy every second of the ride! After all, it’s those roller-coaster-like qualities that make TNP such a fun and exciting place to work. Our team members can’t help but hang on — if only to see what’s next.


And the best part? This thrill ride lasts way longer than two and a half minutes.

How can YOU hang on?

Embrace change.

“Change is the only constant in the business world,” as this article so tactfully states. And the most successful business owners know that failing to get on board with big changes results in big consequences.

Start by assessing how your company responds to change, and be honest — is it an opportunity or a threat? If the word “change” strikes fear into the hearts of you and your employees, it’s time for a lesson in hanging on. Check out these ten tips on managing change and encourage your team to get on board.

Become a lifelong learner.

The world of business is always evolving — and if you want to keep up with the velocity of your seat, you should be too. This means opening your mind to new ideas, opening your ears to sound advice, and opening your heart to develop a passion for lifelong learning.

Check out this article for some great ideas on the concept of self education, and remember: “Continuing education is a catalyst for growth both in your business and in your life. Whether you find that education in the halls of a university, or in the pages of the latest book written by your favorite business guru, it is pivotal to your long term success.”

Come on, get happy.

Here at The Newsletter Pro, “accentuate the positive” is one of our core values. It encourages us to find the silver lining, to look on the bright side, and to approach every challenge as an opportunity. And when it comes to your business, adapting that same mentality can be key.

In effort to shift your perception, try making a list of the current challenges you are facing either in your business or in your life. From there, make a list of the opportunities inherent in each challenge. For example; if your challenge is “business is slow,” the opportunity could be “more time to reconnect with past clients.” Force yourself to do this exercise at least once a week until the habit becomes inherent.

When in doubt, think back to the Space Mountain standard. As you rise and fall along the roller coaster track we call business — keep your seatbelt fastened (hang on to your seat), keep your hands in feet inside the vehicle (it’s all or nothing), and enjoy the ride!

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