• 5 Referral Facts You Can't Ignore
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8.14

Content: The Lifeblood of Small-Business Growth

 Have you ever analyzed what really drives sales in your business? Before even considering content or relationships, most people tie their answer to marketing or sales. While sales are certainly one driver, they aren’t the main propellant for small businesses. What causes one person to shop with you for years and drive out of their […]

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7.24

Costco: A Business Driven By Their Mission

A great business mission is one that applies to every aspect of your company. It’s the guiding principle that defines who you are, what you do, and why you do it. It manifests itself in both the big picture and the little details. Costco understands the power of an exceptional mission and its ability to […]

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7.10

Overcoming Amazon

If you’re in retail, you’re likely aware of the “Amazon effect” — an ongoing disruption of the retail market. This disruption is affecting prices and sales. It’s devalued and even bankrupted what were some of the most successful and well-known retailers in the world. One reason Amazon has been successful is their price strategy. They […]

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6.26

How REI Marries Business Growth With Values

  Business growth is no easy task. Everyone wants growth, but too many business owners think that scaling a company requires compromising your initial values. Sure, your business will change as it grows, but that change shouldn’t include sacrificing what you believe. In fact, sticking to your guns can prove crucial for sustainable growth. If […]

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6.19

Why Print Marketing Isn’t Going Anywhere

Have you ever wondered if direct mail still works for companies today? Or why companies spend billions of dollars annually on direct mail? If you can send an online newsletter, why would anyone send a print one? From everything we hear on the news, direct mail and newsletters — and all offline advertising, for that […]

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6.12

What Business Are You Really In?

I see many people confused about the businesses they are in. Entrepreneurs feel that their industry defines their business, but is that true? Am I in the newsletter or publishing business? What about the content creation business? After all, we create thousands of pages of content each month. I send this newsletter to over 10,000 […]

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6.5

Your Business’ Fate Falls on Customer Experience

To paraphrase the late Steve Jobs, if you are looking to sell several billion dollars’ worth of product a year, you have to start with the customer experience and work backward to the technology. You can’t start with the product and then try to figure out who to sell it to.     Most people […]

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5.29

3 Negotiation Strategies You Can Learn From The FBI

No matter who you are, you spend your days navigating complex discussions by using negotiation to achieve you desired result. But hopefully, nobody’s ever demanded you give them a million dollars in return for the life of your son. This is exactly the situation Chris Voss was confronted with one fateful afternoon. Luckily, this demand was […]

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5.22

The Ultimate Secret for Successful Startups

If necessity is the mother of invention, you could say unfortunate circumstances are the father of innovation. Life never goes as expected, and when you’re trying to run a business, that can be a good thing. Some of the greatest examples of successful startups came when clever entrepreneurs adapted to the unexpected. See what lessons […]

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