Happy Friday! Here at The Newsletter Pro, we’re always thinking of things we can do that will help us improve our business, our culture, and, of course, our client experience. But we’ve learned our fair share of things NOT to do along the way. This weekend, rather than sending you a “to-do” list of articles, I thought we would let you in on what NOT to do. Think of it as your very own business edition of “What Not to Wear” …minus the fashion advice.
We learned long ago the importance of putting culture before technical skills when it comes to hiring a new employee. As this article states, “Just one bad hire can create a wave of negativity that washes over every other employee,” resulting in what Dharmesh Shah, Founder of HubSpot, calls a “culture debt.” Avoid culture debt by steering clear of these 5 hiring mistakes.
Our onboarding process is constantly changing and improving, and both our new customers and our new employees have begun to notice! But it took us a little while to get here, and we’re pretty sure that you can say the same. The truth is, many business owners tend to get a little over-excited about their newcomers–which can leave them slightly unprepared to actually integrate those newcomers into the company. Convert new leads into lifelong customers by avoiding these 7 customers onboarding mistakes!
Face-to-face business is easy–you can physically see the customer: their body language, their reactions, and their attitude. Engaging with those same customers online isn’t quite so easy. In fact, you might be surprised to discover that certain types of online behavior can actually drive those customers away. Of course, we all know the basics of online etiquette (don’t argue with customers, don’t post inappropriate content, etc.), but there’s a few more do’s and don’ts when it comes to engaging clients online. Check out the article above for more!