Company Culture Is Your Brand

“Talent wins games, but teamwork and intelligence wins championships.” ― Michael Jordan

“Alone we can do so little; together we can do so much” ― Helen Keller

As I was watching a perfectly printed, sealed, and stamped batch of newsletters get sent out the other day I was struck by the amount of amount of teamwork it takes to produce an exceptional product. Each one of those newsletters had been lovingly written, edited, designed, printed, and packaged into envelopes by different people who had been hand-chosen for their spirit and work ethic. This got me thinking about how important it is to have a cohesive team that functions both independently, and in support of the company. So for this weekend reading take a look at how you can make sure that each cog in your team is working towards the success of the whole.

Create Brand Ambassadors

retentionAs an entrepreneur or business owner, you know that marketing can make or break a company. Look to the great success of Apple, Starbucks, and Northface if you need examples. Their brands have become global empires, veritable corporate juggernauts. What sets these brands apart from businesses with similar products is that they create brand advocates. This means that every customer and employee is proud to be associated with the company.

A Company Culture That Reduces Turnover

One of the best ways to ensure that an employee becomes a brand advocate is to create a positive company culture. This means that employees feel that they are contributing to a greater cause, they are finding meaning in their work, and they are enjoying their work environment. This culture is an investment with limitless returns — happy employees are less likely to quit, less likely to call in sick, and tend to be more productive than those with high levels of stress or dissatisfaction. This means reduced turnover, higher productivity, and a better work environment for everyone involved.

Build A Stellar Sales Team

Us entrepreneurs are often used to wearing many hats on the job, but eventually it’s time to hand some responsibility off to people with more time, and sometimes skill, than we have. This is a useful list of tips for building a sales team who can collaborate to innovate, and take your business to the next level.

“The strength of the team is each individual member. The strength of each member is the team.” ― Phil Jackson

“The greater the loyalty of a group toward the group, the greater is the motivation among the members to achieve the goals of the group, and the greater the probability that the group will achieve its goals.” ― Rensis Likert

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