Treat Yo Self! Investing In Yourself Results in ROI All Around

Any Parks and Rec fans out there?

If so, you already know what it means to “treat yo self.” It’s a day of over-the-top pampering, frivolous spending, and plentiful mimosas.

But if you’ve never actually seen the show, it probably sounds more like something straight out of the pages of the urban dictionary than it does a colloquial phrase.

The annual holiday was invented by Tom and Donna, two of the show’s most lovable characters, as a way to congratulate themselves for a year’s worth of work well-done. But the concept of “being good to yourself” was around long before NBC got a hold of it — and it’s a lot more worthwhile than a silver sequinned jacket.

We all know the golden rule, “do unto others as you would have others do unto you.” But what about the platinum rule, “do unto yourself as you would do unto others?” Or, in the words of Steve Perry, legendary Journey frontman, “Be good to yourself!

As humans, we have a tendency to treat ourselves in a way we would never dream of treating our friends. We either believe we don’t deserve to be “treated,” or worse, that it’s a waste of money.

But the truth is, no matter what you call it, treating yo self, being good to yourself, or investing in yourself can result in some serious ROI.

Think about it, when you invest in yourself, you’re not only investing in those around you, but you’re also investing in your business. Sound a little far fetched? Allow me to spell it out for you.

First of all, stop thinking of an “investment” as a monetary donation. An investment of time is equally as effective (and easier on your budget). Invest in your mind by reading up on the latest business breakthroughs, invest in your body by dedicating yourself to 30 minutes of exercise each day, or invest in your happiness by spending more time with your family. All of these “hourly” investments contribute to your overall being.

And what happens when your overall being is happy and healthy? Your relationships with the people around you, whether they be your co-workers, your spouse, or the guy who sells you a sub sandwich at lunch every day, follow suit. Suddenly, your value increases; you begin to perform better at work, you’re able to take on more responsibility, and your skill-set grows. All because you invested 30 minutes of your own time to improving yourself.

But it doesn’t stop there. There’s some ROI involved for your business as well.

In fact, many experts claim that the wisest business investment you can make doesn’t involve a transaction of money at all, but rather an investment to your personal development. As long as you’re always learning and growing, your business will be too.

So go ahead, treat yo self! Treat yourself the same way you would treat your star employee or a close family friend —  you don’t have to buy a Batman costume (although we’re not saying “no”), but you do have to do something for you.


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