When I was 16 years old, my ex-girlfriend called me up and told me I was going to be a father. By the time my son Brandon was born, approximately 8 months later, I had made up my mind that I was going to do whatever it took to give him a great life. That meant quitting my job at Chuck E. Cheese’s and setting my sights on a more respectable career.
Over the next 15 years I read every marketing book I could get my hands on; I attended every seminar I could afford to attend; and I trained under every marketing guru I could get to work with me. My mantra has always been, and always will be, “never stop improving,” and with that in mind, I’ve been self-educating since I was 16.
That incessant desire to improve really started to pay off within the last two years. In 2014 I won the title of GKIC Marketer of the Year, and one year later, The Newsletter Pro landed at No. 120 on the Inc. 500 Fastest Growing Companies list. Since then, a lot of people have asked me about the secret to becoming an overnight success — so I tell them: There isn’t one.
I wasn’t an overnight success — my success was nearly 20 years in the making. My success is a culmination of all the things I’ve learned over the past two decades, and a result of my desire to self-educate.
Continuing education is the catalyst for growth in your business and in your life. Whether you find that education in the halls of a university or in the pages of the latest book written by your favorite business guru, it is pivotal to your long-term success.
With that, here are a few ideas on how to apply the concept of continuing education to your team and to your business — we hope you find them as inspiring as we did.
Foster a sense of growth in your company culture by encouraging your team to tap into their own wells of creativity and inspiration. There are countless ways you can help your team broaden their horizons. One of our own team members shares some fascinating ideas on opportunities for growth in this week’s blog!
One of the best ways to keep learning is by picking up a good old-fashioned book and setting aside time to read it. There are always new nuggets of wisdom to be found in everything you read, which is why your employees should be reading constantly. Grant your marketing department free access to a library of books like the list in this LinkedIn marketing blog post. Encourage your marketers to read a book per week and see how far all the new ideas take them!
Here’s a little tough love for business owners and sales managers who aren’t doing what they could to keep training their sales team. If you’re among the 85 percent of higher-ups who aren’t committed to ongoing training and education for your salespeople, check out this article to learn why there’s no good excuse for helping your sales team improve their skills!