What if I told you that you could double your business, double your clientele, and double your profits, all without lifting a finger? Would you believe me? Probably not. But you should, because that’s the power of a referral. Think about it; one of your clients walks away with such an awesome experience, they can’t help but tell their friends–suddenly, all you have to do is keep up the good work and watch the referrals roll in.
While I think we can all agree that referrals are essential to any company (after all, they’re almost guaranteed to be your best clients), getting your already satisfied customers to pass your name around the watercooler is easier said than done. As it turns out, it’s not as tricky as you think. August is all about creating a healthy referral culture, and the following articles are intended to teach you exactly what that means. Have a great weekend and enjoy the latest installment of your weekend reading email!
According to this article, “you cannot receive a better lead than one that has been sent your way with a strong referral.” Customers referred to you by your already raving fans are more likely to transform into raving fans themselves and send even more referrals your way. But this begs the question, how do you get your satisfied customers to actively refer your business? The answer is mind bogglingly simple; just ask! That’s right, step one to generating better business referrals is “ask for them!” Steps two through five are guaranteed to teach you everything you need to know about maintaining that referral mindset–both in your customers and in your business.
Sure, referrals can happen serendipitously, but you can also make them happen by putting a solid referral process in place. It’s important to remember that your referring clients can’t actually read your mind, and it’s up to you to let them know what you need. Of course, asking outright for referrals can be awkward, and you probably don’t feel comfortable doing it. Lucky for you, this article emphasizes the importance of “asking at the point of enthusiasm”–that point in time when your customer is more likely to agree to anything you say. When exactly is that point? Read on to find out!
Referral processes aside, the single best way to generate referrals is to provide your customers with a product or service they want to refer! That means outstanding customer service, every time, and quality care they can’t get anywhere else. But if you really want to create a culture of referrals, you have to go above and beyond your clients’ expectations (here at The Newsletter Pro, we call this the “wow” factor). This article is filled with great ideas that are sure to wow your clients into referring everyone they know–it’s as easy as following up with them after their visit, or sending them a card on their birthday.
Need even more proof that referrals work? Take it from one of our very own writers, Danielle. When she was in the midst of planning her wedding this past spring, she turned to her referral sources for help. But you don’t have to be a wedding planner to take away some seriously important lessons from this example–and stay tuned for even more referral topics coming your way from The Newsletter Pro blog!