Take Your Business to the Next Level

With Valentine’s Day behind us and no more major holidays before St. Patrick’s Day, there’s no better time to buckle down and focus on taking your business to the next level. This time around, we have a few articles that focus on how high-level mindset shifts in how you approach your business, both online and offline. Let’s get started!

Attention Is the New Currency for Brand Advertising

It might surprise you to learn that only 6.4% of retail sales in the US in the second quarter of 2014 occurred online, in the ecommerce space. The vast majority of actual sales still take place on the phone or in person. However, Americans are spending much more of their time online than ever before, which means online ads are becoming an essential way to promote awareness of your brand. This article predicts that attention–rather than clicks–will be the new currency for online marketing and advertising.

Why the ‘Hard Sell’ Should Die a Slow Death

If you have followed me or The Newsletter Pro for any length of time, you know that our philosophy is to cultivate relationships. People buy from people they know, like, and trust, which feeds directly into how we sell to our prospects. Think about it: can you really build a sustainable customer or client base by strong-arming everyone into buying from you? If you want a long-term customer, you would never do that! This article explains why the hard sell is a relic from a past era, and why you need to focus on relationship-building in your sales efforts. Here’s how to do it.

The No. 1 Thing Holding You Back as a Leader

When we see celebrities or prominent corporate executives being showered with fame and fortune, it’s easy to imagine that they’re all completely self-centered, money-grubbing glory hogs. While this is definitely true in some cases, you might be surprised at how hard it is for most people to get to such a position of leadership without focusing externally on what they can do for others. This writer argues that “servant leadership” is far more smart and effective than leaderships that relies on selfishness and control. Find out more about what’s holding you back from being the leader you want to be.

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