Tag Archives | transparency

customer loyalty

One Sweet Scoop

It takes one hell of a constitution to take on a $4 billion corporation. But that’s exactly what Ben Cohen and Jerry Greenfield, just a couple of hippies with an ice cream parlor in Vermont, did.   The History of a Household Brand The ice cream parlor, called Ben & Jerry’s, had been cobbled together […]

View Post
Personal_Covers3

Your Newsletter Needs a Personal Cover

  “Personal articles are the single most important element to having a successful newsletter.” ~Shaun Buck, CEO, The Newsletter Pro At TNP, we’ve run into business professionals who sabotage their direct mail campaigns (particularly their newsletter) month after month. All because they subscribe to the idea that their newsletter doesn’t need a personal touch, particularly in […]

View Post
↓