Tag Archives | success

uncertainty

Don’t Fear Chaos — Get Great by Choice

How do businesses become great by choice? Well, that’s a question for James Collins. Since penning his first book while teaching at the Stanford University School of Business, one question has dominated James Collins’ authorial career: How do companies thrive? With rigorous research and a healthy amount of skepticism for traditional wisdom, Collins has pursued […]

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7.10

Overcoming Amazon

If you’re in retail, you’re likely aware of the “Amazon effect” — an ongoing disruption of the retail market. This disruption is affecting prices and sales. It’s devalued and even bankrupted what were some of the most successful and well-known retailers in the world. One reason Amazon has been successful is their price strategy. They […]

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New Sales. Simplified.

Businesses across the world face a form of mass extinction with inbound marketing, content marketing, and social media reinventing how we attract prospective customers. Many companies now consider the traditional sales team (with outbound calls and manual follow-up) to be an endangered species. But this mentality leads to ruin. If you assume inbound marketing will […]

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Hunting Prey

How To Face Your Business Fears

When a moment of adversity hits, will you take up arms and face the challenges placed before you? Once you’ve conquered those battles, will you go out seeking more? If so, you might be what Pastor Mark Batterson calls a “lion chaser,” referring to the biblical story of Benaiah, a soldier in King David’s army, […]

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marketingpitfalls

4 Reasons Why Your Marketing Campaign May Fail

Have you ever wondered why successful companies fail? I’m not talking about going out of business. The type of failure I’m talking about is the failure to grow, or the failure to launch the new whiz-bang idea you were so excited about. Why is it that the new marketing campaign that is successful for hundreds of […]

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