Tag Archives | strategy

9.18

Apple’s Runaway Success

How do you change the world? This is a question every business must ask, whether they have global ambitions or they just want to change the lives of their customers. To find the answer, look at companies that have already changed the world forever — companies like Apple, whose founder, Steve Jobs, learned that the […]

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3.20

How To Create The Irresistible Pull Of Purpose

Do you remember the scene from “The Last Jedi” when Luke appears before Kylo Ren on the red salt earth of Crait? You watch as Kylo Ren and Luke begin their explosive battle. Kylo gets the upper hand, stabs Luke with his lightsaber, and *spoiler alert* something miraculous happens — Luke is totally fine. Suddenly we […]

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direct mail

Want Your Direct Mail Campaign to Be Memorable?

It’s unfortunate how awful some direct mail campaigns are. Bland, gimmicky postcards that flash catch phrases like “FREE MONEY” and “WIN CASH NOW” fall flat, both physically and fiscally. They don’t elicit a visceral emotional response from their audience. You know what a lack of emotional response gets your direct mail campaign? The deep dark […]

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resourceforrainyday

Build Your Marketing Swipe File

A blank page is the bane of any creative professional’s existence. It’s incredibly difficult to create something out of nothing. Artists often use real-life sources as inspiration for their masterpieces. Writers interview people and read other writing to get information for the basis of their article. Even entrepreneurs tend to create new businesses based on […]

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What Not to Do

Happy Friday! Here at The Newsletter Pro, we’re always thinking of things we can do that will help us improve our business, our culture, and, of course, our client experience. But we’ve learned our fair share of things NOT to do along the way. This weekend, rather than sending you a “to-do” list of articles, […]

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Business Lessons from Walt Disney

As kids, we turned to Disney to teach us the ways of morality… and to hear colorful characters sing their way through conflict and strife and somehow come out okay on the other side. As we grew up, we introduced our kids to the magic of faith, trust, and pixie dust, and the wonder of […]

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Keeping Your New Year’s Resolutions

Happy Friday, everyone! As you know, tomorrow is January 17th, and that means one thing: National Ditch Your Resolution Day. That’s right. A recent study determined that nearly 90% of all people who set a New Year’s resolution fail by the end of the year; in fact, most of them within the first two weeks. […]

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