Tag Archives | storytelling

power of storytelling

How Storytelling Can Increase Your Brand Loyalty

In 2006, Dove’s marketing director, Stacie Bright, found herself in a moral dilemma. Dove’s beauty products featured superficially “beautiful” models to sell their products. This was an age-old tactic meant to establish brand loyalty. But when she learned that their marketing was affecting her daughter’s self-esteem, she knew something needed to change. “If it’s affecting […]

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SetbacktoSuccess

The Body Shop and a Public Relations Coup

As entrepreneurs and business owners, we face setbacks all the time. How we handle these setbacks — and manage public relations in the midst of them — can determine the fate of our business. Handle a setback poorly, and you may end up the victim of dire consequences. Handle a setback with outside-the-box thinking, and […]

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