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SpiritHalloween

In the Spirit of Sales – A Franchises Case Study

Severed limbs. Fake blood. Fog machines. Rubber masks. Celebrity impersonators and strobe lights. Free of gifts, greeting cards, and repetitive musical fanfare, Halloween still packs one hell of a consumer punch. What began as the Celtic harvest festival of Samhain (that’s “sow-in”) 2,000 years ago — where burned crops and sacrificed animals appeased deities — […]

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