Tag Archives | ROI

Miracle marketing facts

Don’t Fall For Fad-Diet Marketing

Far too many people fall for what I like to call “fad-diet” marketing. They buy into some scheme that promises to solve all of their marketing problems in a flash. It’s not too different from those diets that pop up all the time, claiming that if you eat this or avoid that you’ll be in […]

View Post
Buyer’s journey

A Buyer’s Journey

You may have heard me say in the past that people are ready to buy when they’re ready to buy, not when you’re ready to sell to them. This is correct, but does that mean you’re at the mercy of the prospect to make a sale? Of course not. Every buyer goes on a buyer’s […]

View Post
ROI is overrated

Here’s Why ROI Is Overrated

Does it ever feel like you might be putting too much stock in return on investment (ROI) from your marketing? Have you ever thought maybe ROI is overrated? That might sound like a crazy thought, but bear with me for a moment. The problem is, nobody really knows how well a marketing campaign is going […]

View Post
Metrics You Should be Tracking

Metrics You Should be Tracking

A discussion of metrics might make some cringe. But as H. James Harrington explains: “Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” I […]

View Post

ROI = YOU?

“You are your greatest asset.” It’s a saying that I doubt you hear enough. After all, for many in the business world, it’s far more common to think of ourselves as our own worst enemies. But when it comes to evaluating a true return on investment, there is only one asset you can be guaranteed […]

View Post
↓