Tag Archives | ROI

Buyer’s journey

A Buyer’s Journey

You may have heard me say in the past that people are ready to buy when they’re ready to buy, not when you’re ready to sell to them. This is correct, but does that mean you’re at the mercy of the prospect to make a sale? Of course not. Every buyer goes on a buyer’s […]

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ROI is overrated

Here’s Why ROI Is Overrated

Does it ever feel like you might be putting too much stock in return on investment (ROI) from your marketing? Have you ever thought maybe ROI is overrated? That might sound like a crazy thought, but bear with me for a moment. The problem is, nobody really knows how well a marketing campaign is going […]

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Metrics You Should be Tracking

Metrics You Should be Tracking

“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.”  – H. James Harrington I love metrics, because they tell the story. No matter how […]

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daenerys-targaryen-and-her-dragon-45797_w1000

A Song of ROIs and Fire

“I think I need to reevaluate my life.” ~Daenerys Targaryan To honor HBO’s landmark decision to launch an online-only streaming service featuring all of its current programming (including True Detective, Boardwalk Empire, and The Newsroom) in 2015, The Newsletter Pro is talking turkey about Game of Thrones. When we really thought about it, the record-breaking […]

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ROI = YOU?

“You are your greatest asset.” It’s a saying that I doubt you hear enough. After all, for many in the business world, it’s far more common to think of ourselves as our own worst enemies. But when it comes to evaluating a true return on investment, there is only one asset you can be guaranteed […]

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