Tag Archives | return on investment

ROI is overrated

Here’s Why ROI Is Overrated

Does it ever feel like you might be putting too much stock in return on investment (ROI) from your marketing? Have you ever thought maybe ROI is overrated? That might sound like a crazy thought, but bear with me for a moment. The problem is, nobody really knows how well a marketing campaign is going […]

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Your Newsletter Needs a Personal Cover

  “Personal articles are the single most important element to having a successful newsletter.” ~Shaun Buck, CEO, The Newsletter Pro At TNP, we’ve run into business professionals who sabotage their direct mail campaigns (particularly their newsletter) month after month. All because they subscribe to the idea that their newsletter doesn’t need a personal touch, particularly in […]

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A Song of ROIs and Fire

“I think I need to reevaluate my life.” ~Daenerys Targaryan To honor HBO’s landmark decision to launch an online-only streaming service featuring all of its current programming (including True Detective, Boardwalk Empire, and The Newsroom) in 2015, The Newsletter Pro is talking turkey about Game of Thrones. When we really thought about it, the record-breaking […]

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“You are your greatest asset.” It’s a saying that I doubt you hear enough. After all, for many in the business world, it’s far more common to think of ourselves as our own worst enemies. But when it comes to evaluating a true return on investment, there is only one asset you can be guaranteed […]

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