Tag Archives | retention

Getting New Customers Is Hard!

With spring approaching, I’m mentally preparing myself for another 7 weeks of grueling travel for speaking events, networking opportunities, and meetings with prospects and partners. I’m always excited at the outset, but I know by the time the 7th week hits, I’m going to be burnt out. The good news about travel is it can […]

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8SecondSpan

Is The 8-Second Attention Span Real?

Microsoft conducted a widely publicized study a few years ago that concluded the average American’s attention span was now only 8 seconds — less than a goldfish. The idea that no one can focus anymore has made its way into all areas of business and life. We now read 140-character tweets. And apparently, no one […]

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Robert image

The Science of Newsletters: Advice from 3 Leading Experts on Making Your Newsletter Work for You

We spend a lot of time talking about the importance of mailing out a monthly print newsletter. After all, that’s what The Newsletter Pro is all about! But the effectiveness of that newsletter depends on a variety of things. Believe it or not, there’s actually a science to newsletter marketing — which makes our pros […]

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