Tag Archives | relationship marketing

power of storytelling

How Storytelling Can Increase Your Brand Loyalty

In 2006, Dove’s marketing director, Stacie Bright, found herself in a moral dilemma. Dove’s beauty products featured superficially “beautiful” models to sell their products. This was an age-old tactic meant to establish brand loyalty. But when she learned that their marketing was affecting her daughter’s self-esteem, she knew something needed to change. “If it’s affecting […]

View Post
Personal_Covers3

Your Newsletter Needs a Personal Cover

  “Personal articles are the single most important element to having a successful newsletter.” ~Shaun Buck, CEO, The Newsletter Pro At TNP, we’ve run into business professionals who sabotage their direct mail campaigns (particularly their newsletter) month after month. All because they subscribe to the idea that their newsletter doesn’t need a personal touch, particularly in […]

View Post
Robert image

The Science of Newsletters: Advice from 3 Leading Experts on Making Your Newsletter Work for You

We spend a lot of time talking about the importance of mailing out a monthly print newsletter. After all, that’s what The Newsletter Pro is all about! But the effectiveness of that newsletter depends on a variety of things. Believe it or not, there’s actually a science to newsletter marketing — which makes our pros […]

View Post
Social Networking

The Subtle Change That Will Transform Your Monthly Newsletter Into a Monthly Member Retention Machine

“Oh yes, I publish a newsletter for my members every month.” That’s one of the most beautiful things I can hear when I’m working with a new client. But all too often, my excitement turns to disappointment when I learn they are referring to an e-zine they publish via email each month. There’s a place […]

View Post
↓