Tag Archives | referral

6.5

Your Business’ Fate Falls on Customer Experience

To paraphrase the late Steve Jobs, if you are looking to sell several billion dollars’ worth of product a year, you have to start with the customer experience and work backward to the technology. You can’t start with the product and then try to figure out who to sell it to.     Most people […]

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relationships

Relationships With Customers Are Critical

Think about all your relationships, past and present. How many of them started because you were introduced to someone through a mutual acquaintance who vouched for you? Most of our relationships, and even most marriages, come about from introductions, not random meetings at bars or in Target while you’re shopping. Let’s look at this from […]

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