I don’t know any business owner who doesn’t want more referrals. Referred customers are typically the best customers. On average, they spend more, they’re easier to close — partially because they don’t shop around much, if at all — and they stay your customers longer. What more could you ask for? But, most people do […]
When it comes to comics, the Hulk is right behind Dr. Strange on my “Absolute Favorite Heroes” list, and here’s (one of the many reasons) why: At all costs, and without a doubt, he is the strongest creature of them all. But he also has a seriously crippling dark side and, as Bruce Banner’s alter […]
If you grew up watching Tom and Jerry cartoons, you know what competition looks like. Despite both characters having their own place in the house, life is a constant battle in which each tries to outsmart the other (and yes, Jerry always wins). Throughout the years, however, in between mousetrap missteps, electrical errors, frying pan […]
If all your friends jumped off a bridge, would you jump too? One comic argues, “Probably so.” And honestly, I kind of see his point. Sure, the quote is intended to dissuade children from following an unfit crowd, but let’s face it, if the bridge is on fire, I’m outta there! And if all […]
How Starbucks Can Boost Your Business According to a recent survey, nobody in the United States is more than 100 miles away from a Starbucks at any given time (and that’s only if you happen to live in the middle-of-nowhere, Montana). In fact, if you were to take a trip from Boston to Philadelphia (approximately […]
You already know the importance of determining your target market (and if you don’t, don’t worry, we’ve got you covered). You know just what it takes to hit the bulls eye, and you’ve got your metaphorical arrow nocked; but what do you do when you approach your target only to discover that someone else’s […]
“Alright, stop, collaborate and listen, TNP is back with a brand new invention…” True, we have too many syllables to make that last bit work, but good old one hit wonder, Vanilla Ice, was on to something! Even for small businesses, collaboration is key, and at the heart of any great mind meld is a […]
Being in the newsletter biz, we get to take a peek under the hood of a vast array of endeavors. Our days turn into an amazing mélange of MMA masters, insurance pros, orthodontic experts, and so much more. With all that variety, there is a common vein running through each and every enterprise—the need for […]
When it comes to being a small business, it’s easy to feel like a tiny fish in a big pond. But like the small Pilot and Remora fish in the ocean, getting noticed by bigger fish can create a relationship that’s beneficial to both parties. Let’s examine this relationship out in the wild. The Oceanic […]
