Tag Archives | psychology

direct mail

Want Your Direct Mail Campaign to Be Memorable?

It’s unfortunate how awful some direct mail campaigns are. Bland, gimmicky postcards that flash catch phrases like “FREE MONEY” and “WIN CASH NOW” fall flat, both physically and fiscally. They don’t elicit a visceral emotional response from their audience. You know what a lack of emotional response gets your direct mail campaign? The deep dark […]

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The Neuroscience of Marketing

When my oldest son, Brandon, was young, he liked to watch an animated show called “PB&J Otter” on the Disney Channel (those of you with teenagers right now may remember it). The show followed three otters and their animal friends as they went about their lives in Lake Hoohaw. Anytime the otters had to come […]

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