Tag Archives | newsletters

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Your Newsletter Needs a Personal Cover

  “Personal articles are the single most important element to having a successful newsletter.” ~Shaun Buck, CEO, The Newsletter Pro At TNP, we’ve run into business professionals who sabotage their direct mail campaigns (particularly their newsletter) month after month. All because they subscribe to the idea that their newsletter doesn’t need a personal touch, particularly in […]

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The Science of Newsletters: Advice from 3 Leading Experts on Making Your Newsletter Work for You

We spend a lot of time talking about the importance of mailing out a monthly print newsletter. After all, that’s what The Newsletter Pro is all about! But the effectiveness of that newsletter depends on a variety of things. Believe it or not, there’s actually a science to newsletter marketing — which makes our pros […]

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Did We Mention Retention?

Happy New Year! Now that 2015 has finally hit, you’re probably busy thinking up all the ways you can boost your business over the next 365 days. For many of you, that means pursuing new leads, trying new marketing techniques, and focusing on your sales. While those things are important, you might be missing out […]

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