Tag Archives | millennials

Y Direct Mail Matters: Market to the Millennial

In a 2011 60 Minutes segment, senior CNN correspondent Morley Safer interviews a young, enthusiastic Jason Dorsey about the surge of Gen Y college graduates about to overwhelm the workforce and consumer world. With skeptical nods and questions like “where does this fantasy [of the dream job] come from?,” Safer humors Dorsey’s wide-eyed idealism that claims […]

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Working With Millennials

Millennials… You can’t work with ‘em and you can’t work without ‘em! I’m kidding, but there is a grain of truth to this. As this new, huge generation enters the workforce, and becomes our customers too, it can be hard to relate to a group that was raised on social media and cell phones. While […]

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