Tag Archives | marketing

9.11

The Wrong Kind of Customer Communication

Customer conversation and generating sales go hand in hand, but their relationship isn’t as simple as you might think. Talking with prospects and current customers is as much about you providing them value as it is encouraging them to buy. If you only reach out to your customers when you want them to spend money, […]

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6.19

Why Print Marketing Isn’t Going Anywhere

Have you ever wondered if direct mail still works for companies today? Or why companies spend billions of dollars annually on direct mail? If you can send an online newsletter, why would anyone send a print one? From everything we hear on the news, direct mail and newsletters — and all offline advertising, for that […]

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marketing

Why Your Marketing Campaign Isn’t Working

Have you ever had a marketing campaign fail? I have many times, and it sucks. All that invested time and money goes up in smoke. There are dozens of reasons campaigns don’t work, and I could write an article on things like the offer, media choice, etc., but I don’t think that’ll be super helpful. […]

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deathofofflinemedia

The Exaggerated Death of Offline Media

If you go online right now and look at business news websites, you will find a staggering amount of stories on how great digital media is, how Amazon and e-commerce initiatives are talking over the world, and the second coming of the digital revolution. To them, offline media might as well be dead. And unfortunately, […]

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