Tag Archives | marketing

6.19

Why Print Marketing Isn’t Going Anywhere

Have you ever wondered if direct mail still works for companies today? Or why companies spend billions of dollars annually on direct mail? If you can send an online newsletter, why would anyone send a print one? From everything we hear on the news, direct mail and newsletters — and all offline advertising, for that […]

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marketing

Why Your Marketing Campaign Isn’t Working

Have you ever had a marketing campaign fail? I have many times, and it sucks. All that invested time and money goes up in smoke. There are dozens of reasons campaigns don’t work, and I could write an article on things like the offer, media choice, etc., but I don’t think that’ll be super helpful. […]

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deathofofflinemedia

The Exaggerated Death of Offline Media

If you go online right now and look at business news websites, you will find a staggering amount of stories on how great digital media is, how Amazon and e-commerce initiatives are talking over the world, and the second coming of the digital revolution. To them, offline media might as well be dead. And unfortunately, […]

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SetbacktoSuccess

The Body Shop and a Public Relations Coup

As entrepreneurs and business owners, we face setbacks all the time. How we handle these setbacks — and manage public relations in the midst of them — can determine the fate of our business. Handle a setback poorly, and you may end up the victim of dire consequences. Handle a setback with outside-the-box thinking, and […]

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Cashflow

Are You Making These Marketing Mistakes?

I am often confused by the decisions normally very smart entrepreneurs make when it comes to marketing, sales, and company growth. It’s as if logic flies out the window and emotions rule the day when we start talking about sales and marketing. Often, this creates cash flow issues and stalled growth. Of course, I’m not […]

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8SecondSpan

Is The 8-Second Attention Span Real?

Microsoft conducted a widely publicized study a few years ago that concluded the average American’s attention span was now only 8 seconds — less than a goldfish. The idea that no one can focus anymore has made its way into all areas of business and life. We now read 140-character tweets. And apparently, no one […]

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