Tag Archives | marketing


Why A Print Newsletter Is A Dental Marketer’s Dream

An Interview With Shaun Buck When a dental practice is looking to eliminate patient attrition and multiply referrals, they turn to Shaun Buck, known throughout the industry for pushing results-driven, direct mail strategy to the forefront of the marketing world. In May, he sat down with Lou Donato of Watkins Dental Associates to discuss why […]

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Buyer’s journey

A Buyer’s Journey

You may have heard me say in the past that people are ready to buy when they’re ready to buy, not when you’re ready to sell to them. This is correct, but does that mean you’re at the mercy of the prospect to make a sale? Of course not. Every buyer goes on a buyer’s […]

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referral marketing

The $10 Billion Referral Marketing Campaign

You already know how powerful word-of-mouth marketing can be, but can you imagine building a large client base 100% founded on referrals? It’s possible! Just look at what Dropbox accomplished in just over a year with their ingenious referral marketing campaign. Lost In The Cloud Dropbox is a cloud-based file storage service that securely holds everything […]

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ROI is overrated

Here’s Why ROI Is Overrated

Does it ever feel like you might be putting too much stock in return on investment (ROI) from your marketing? Have you ever thought maybe ROI is overrated? That might sound like a crazy thought, but bear with me for a moment. The problem is, nobody really knows how well a marketing campaign is going […]

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Turn Customers Into Brand Advocates

The right marketing strategy — a strategy that hits at the right time and strikes a chord with consumers — can make a company. It can propel a business into the future and help it achieve astounding success. Brand advocates are integral to this success. Consider one of the most famous examples of striking a […]

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direct mail marketing

Direct Mail Marketing Breaks Outdated Assumptions

Since the Great Recession, it’s been the trend, in America, to shed all physical mail. Many companies stopped mailing catalogs, direct mail marketing letters, and newsletters, all in favor of digital products. The news outlets even declared direct mail marketing dead. Only a few short years later, direct mail marketing is on the rise again. As […]

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