Tag Archives | marketing strategy

customer loyalty

One Sweet Scoop

It takes one hell of a constitution to take on a $4 billion corporation. But that’s exactly what Ben Cohen and Jerry Greenfield, just a couple of hippies with an ice cream parlor in Vermont, did.   The History of a Household Brand The ice cream parlor, called Ben & Jerry’s, had been cobbled together […]

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customer retention

The 3-Step Customer Retention Formula

In No B.S. Guide to Maximum Referrals & Customer Retention, business coach and consultant Dan S. Kennedy and customer retention expert Shaun Buck present a systematic approach to help you keep, cultivate, and multiply customers so you replace income uncertainty with reliable income through retention and referrals. In this edited excerpt, Buck explains how his […]

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Personal Marketing

Leverage The Power Of Personal Marketing

Generally, personal marketing goes beyond the personal sender and influences the message itself. The last email we received from Fabienne Fredrickson, the founder of Boldheart, started with a personalized greeting, shared some of the things she’d been up to, and then delivered a useful nugget of business advice. The advice she concluded with stuck with […]

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ROI is overrated

Here’s Why ROI Is Overrated

Does it ever feel like you might be putting too much stock in return on investment (ROI) from your marketing? Have you ever thought maybe ROI is overrated? That might sound like a crazy thought, but bear with me for a moment. The problem is, nobody really knows how well a marketing campaign is going […]

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Active Marketing

4 Benefits of Active Marketing

It can take a while to wrap your head around the fact that marketing never ends. As long as you’re in business, you don’t just execute a marketing campaign once and then stop. Consistent, active marketing is vital to your company’s success. This applies to marketing as a whole, and equally to every marketing campaign […]

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