Tag Archives | marketing campaign

9.25

Lessons From ‘Hacking Growth’

When it comes to growth, many entrepreneurs make the mistake of looking for a silver bullet. If they could only find that secret combination of marketing techniques, they’d convert all their traffic into sales and be an overnight success. If you’re prone to this sort of magical thinking, do yourself a favor and pick up […]

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originality

How Originality In Business Made Puppets Celebrities

Is there room for originality in business? Should CEOs follow tried-and-true patterns or gamble on a more creative approach? When you look at the most successful brands in history, from Apple to Walt Disney, the answer is clear. Originality is the key ingredient that helps your company thrive. Just ask the Muppets creator, Jim Henson. […]

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