Tag Archives | marketing campaign

originality

How Originality In Business Made Puppets Celebrities

Is there room for originality in business? Should CEOs follow tried-and-true patterns or gamble on a more creative approach? When you look at the most successful brands in history, from Apple to Walt Disney, the answer is clear. Originality is the key ingredient that helps your company thrive. Just ask the Muppets creator, Jim Henson. […]

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referral marketing

The $10 Billion Referral Marketing Campaign

You already know how powerful word-of-mouth marketing can be, but can you imagine building a large client base 100% founded on referrals? It’s possible! Just look at what Dropbox accomplished in just over a year with their ingenious referral marketing campaign. Lost In The Cloud Dropbox is a cloud-based file storage service that securely holds everything […]

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