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How “Jurassic World” Made Over a Billion Dollars to Become the Biggest Movie of the Year — and What You Can Learn From It

Over the past several months, the people behind the marketing campaign for “Jurassic World” have been celebrating. They’ve probably been celebrating since June, when the movie opened, but they deserve it. Their efforts contributed to multiple record-breaking weekends and eventually a record-breaking year. Not only did the dinosaur epic become the highest grossing movie of […]

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