Tag Archives | goals

10.30

Maximize the Value of Your Business

I think (or, at least, I hope) every business owner asks themselves how to maximize the value of their company. Understanding your value is crucial whether you have outside investors or not. It’s baffling that so few entrepreneurs take the time to investigate the real worth of their business. To help remedy this problem, I […]

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3.20

How To Create The Irresistible Pull Of Purpose

Do you remember the scene from “The Last Jedi” when Luke appears before Kylo Ren on the red salt earth of Crait? You watch as Kylo Ren and Luke begin their explosive battle. Kylo gets the upper hand, stabs Luke with his lightsaber, and *spoiler alert* something miraculous happens — Luke is totally fine. Suddenly we […]

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marketingpitfalls

4 Reasons Why Your Marketing Campaign May Fail

Have you ever wondered why successful companies fail? I’m not talking about going out of business. The type of failure I’m talking about is the failure to grow, or the failure to launch the new whiz-bang idea you were so excited about. Why is it that the new marketing campaign that is successful for hundreds of […]

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Plan

Planning to Win!

I just got back from a business trip in Atlanta where I sat through a marketing conference with about 700 doctors and another 4,000+ members of their staff. It was pretty massive, to say the least. The event even had two celebrities in attendance; Bill Rancic, the season one winner of The Apprentice (the only […]

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