Tag Archives | gen y


Y Direct Mail Matters: Market to the Millennial

In a 2011 60 Minutes segment, senior CNN correspondent Morley Safer interviews a young, enthusiastic Jason Dorsey about the surge of Gen Y college graduates about to overwhelm the workforce and consumer world. With skeptical nods and questions like “where does this fantasy [of the dream job] come from?,” Safer humors Dorsey’s wide-eyed idealism that claims […]

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