Tag Archives | focus

6.12

What Business Are You Really In?

I see many people confused about the businesses they are in. Entrepreneurs feel that their industry defines their business, but is that true? Am I in the newsletter or publishing business? What about the content creation business? After all, we create thousands of pages of content each month. I send this newsletter to over 10,000 […]

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3.20

How To Create The Irresistible Pull Of Purpose

Do you remember the scene from “The Last Jedi” when Luke appears before Kylo Ren on the red salt earth of Crait? You watch as Kylo Ren and Luke begin their explosive battle. Kylo gets the upper hand, stabs Luke with his lightsaber, and *spoiler alert* something miraculous happens — Luke is totally fine. Suddenly we […]

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The Opposite Attracts

The majority of us who lived through the ‘90s are familiar with the character George Costanza from TV’s Seinfeld being a complete nincumpoop that can’t seem to avoid misfortune. But for one episode, George discovers his own key to success–doing the opposite. Sitting at lunch in the cafe with Jerry, George decides that since everything […]

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