Tag Archives | direct mail

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Direct Mail: What’s in it for You?

Every year, the United States Postal Service (USPS) processes and delivers 155.4 billion pieces of mail. Your direct mail piece should count among them! With its own museum (the Smithsonian Institution’s National Postal Museum in Washington, DC) and a fully operational retail network larger than the combined forces of McDonald’s, Starbucks, and Wal-Mart, the USPS is not […]

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Your Newsletter Needs a Personal Cover

  “Personal articles are the single most important element to having a successful newsletter.” ~Shaun Buck, CEO, The Newsletter Pro At TNP, we’ve run into business professionals who sabotage their direct mail campaigns (particularly their newsletter) month after month. All because they subscribe to the idea that their newsletter doesn’t need a personal touch, particularly in […]

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Y Direct Mail Matters: Market to the Millennial

In a 2011 60 Minutes segment, senior CNN correspondent Morley Safer interviews a young, enthusiastic Jason Dorsey about the surge of Gen Y college graduates about to overwhelm the workforce and consumer world. With skeptical nods and questions like “where does this fantasy [of the dream job] come from?,” Safer humors Dorsey’s wide-eyed idealism that claims […]

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