Tag Archives | direct mail

lumpy mail

Do You Have Lumpy Mail?

We often dub snail mail “traditional” (and as such, a bit dated), but your direct mail campaign should be anything but. However, it’s time to think outside the box — er … envelope. You need lumpy mail! Amnesty International recently sent out millions of chopsticks. The chopsticks were actually pencils wrapped in paper casings. These […]

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direct mail

Want Your Direct Mail Campaign to Be Memorable?

It’s unfortunate how awful some direct mail campaigns are. Bland, gimmicky postcards that flash catch phrases like “FREE MONEY” and “WIN CASH NOW” fall flat, both physically and fiscally. They don’t elicit a visceral emotional response from their audience. You know what a lack of emotional response gets your direct mail campaign? The deep dark […]

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direct mail dating game

Direct Mail is Marketing’s Perfect Match

They say love is a battlefield, and you can’t deny that marketing is too. After all, courting a potential customer is a lot like courting your potential soul mate. You put your best foot forward, show them what makes you better than the competition, and pray they feel the same enthusiasm for you as you […]

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Trusted icon. Internet button on white background.

Increase Profits, Credibility, & Trust by Combining Direct Mail & Online Marketing

It seems like a lot of attention is being paid to online marketing strategies in 2016, but the traditional marketing method of direct mail is as important as ever. If you’re focusing only on online marketing, you’re leaving some very powerful marketing opportunities on the table in the form of postcards, newsletters, flyers, catalogues, and […]

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