Tag Archives | direct mail campaign

lumpy mail

Do You Have Lumpy Mail?

We often dub snail mail “traditional” (and as such, a bit dated), but your direct mail campaign should be anything but. However, it’s time to think outside the box — er … envelope. You need lumpy mail! Amnesty International recently sent out millions of chopsticks. The chopsticks were actually pencils wrapped in paper casings. These […]

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direct mail marketing

Direct Mail Marketing Breaks Outdated Assumptions

Since the Great Recession, it’s been the trend, in America, to shed all physical mail. Many companies stopped mailing catalogs, direct mail marketing letters, and newsletters, all in favor of digital products. The news outlets even declared direct mail marketing dead. Only a few short years later, direct mail marketing is on the rise again. As […]

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