Tag Archives | decisions


Confessions of an Entrepreneur

If you’ve ever studied copywriting, you’ll know that fear is a powerful motivator. People are always looking to avoid pain.   Experts say that when you’re trying to sell to someone, you’ll get a better response if you focus on people’s fears. People are more likely to buy something if it helps them get rid […]

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What Not to Do

Happy Friday! Here at The Newsletter Pro, we’re always thinking of things we can do that will help us improve our business, our culture, and, of course, our client experience. But we’ve learned our fair share of things NOT to do along the way. This weekend, rather than sending you a “to-do” list of articles, […]

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