Tag Archives | customer retention

customer retention

The 3-Step Customer Retention Formula

In No B.S. Guide to Maximum Referrals & Customer Retention, business coach and consultant Dan S. Kennedy and customer retention expert Shaun Buck present a systematic approach to help you keep, cultivate, and multiply customers so you replace income uncertainty with reliable income through retention and referrals. In this edited excerpt, Buck explains how his […]

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No B.S Guide

The No B.S. Guide to Retaining Customers and Getting More Referrals

My company, The Newsletter Pro, has grown nearly 3000 percent in the past five years. Honestly. Most people can only marvel at this kind of growth, but I know that it is completely attainable if you follow a sound business strategy centered on retention and referrals. Most businesses struggle most with these two aspects of their […]

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customer loyalty

Customer Loyalty Reigns Supreme

If you knew the lifetime value and loyalty of a customer depended on their next interaction with you, would you treat them a little bit differently? Fostering long-term relationships with your customers is an investment in your own profits. That’s why those relationships should be treated as seriously as any other financial investment. Lifetime Value […]

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1 Simple Way to Triple Your Referrals … Without Having to Ask for Them

As The Newsletter Pros, we always begin our consultations with a comprehensive look at your current marketing strategy. All too often we hear prospects say, “Well, sure, I’m staying in touch with my clients each month. I send out an e-newsletter!” And our hearts sink. Are you really seeing results from that ezine you’re sending […]

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Insanity: doing the same thing over and over again and expecting different results.

The 6 Star Principles for Maximizing Referrals and Customer Retention, Part 2

Last month we went over the first two principles: Frequency of Communication – You don’t have relationships with people you don’t talk to. You also don’t have relationships with people who, when you do talk to them, are always asking you for something. Consistency of Communication – Inconsistency sends a message that you are, at […]

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The 6 Star Principles for Maximizing Referrals and Customer Retention, Part 1

When I first started The Newsletter Pro in 2011, the company was actually called Solution Marketers. We sold three products: The first product was a direct mail campaign to restaurants; the second was a direct mail campaign for dentists; and the third product was newsletters. About 18 months into Solution Marketers, I realized I needed […]

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Did We Mention Retention?

Happy New Year! Now that 2015 has finally hit, you’re probably busy thinking up all the ways you can boost your business over the next 365 days. For many of you, that means pursuing new leads, trying new marketing techniques, and focusing on your sales. While those things are important, you might be missing out […]

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