Tag Archives | customer relationship

8.14

Content: The Lifeblood of Small-Business Growth

 Have you ever analyzed what really drives sales in your business? Before even considering content or relationships, most people tie their answer to marketing or sales. While sales are certainly one driver, they aren’t the main propellant for small businesses. What causes one person to shop with you for years and drive out of their […]

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7.10

Overcoming Amazon

If you’re in retail, you’re likely aware of the “Amazon effect” — an ongoing disruption of the retail market. This disruption is affecting prices and sales. It’s devalued and even bankrupted what were some of the most successful and well-known retailers in the world. One reason Amazon has been successful is their price strategy. They […]

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6.5

Your Business’ Fate Falls on Customer Experience

To paraphrase the late Steve Jobs, if you are looking to sell several billion dollars’ worth of product a year, you have to start with the customer experience and work backward to the technology. You can’t start with the product and then try to figure out who to sell it to.     Most people […]

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5.29

3 Negotiation Strategies You Can Learn From The FBI

No matter who you are, you spend your days navigating complex discussions by using negotiation to achieve you desired result. But hopefully, nobody’s ever demanded you give them a million dollars in return for the life of your son. This is exactly the situation Chris Voss was confronted with one fateful afternoon. Luckily, this demand was […]

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Grow like crazy

How To ‘Unstick’ Your Business And Start Growing

Have you ever gotten hyped up by a marketing guru’s sales pitch or presentation, purchased the course thinking it would change your business, and had nothing happen?     If you’re into growing your business, the answer is yes. We all have been there at least once. I’ve bought many courses over the years and […]

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power of storytelling

How Storytelling Can Increase Your Brand Loyalty

In 2006, Dove’s marketing director, Stacie Bright, found herself in a moral dilemma. Dove’s beauty products featured superficially “beautiful” models to sell their products. This was an age-old tactic meant to establish brand loyalty. But when she learned that their marketing was affecting her daughter’s self-esteem, she knew something needed to change. “If it’s affecting […]

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