Is it possible to build customer loyalty with consumers who have never been to your business before? According to theories surrounding the IKEA Effect, yes! My brother recently moved into a new place and decided to pursue a fresh start. He tossed out his old coffee table and strolled into a local furniture retail store, […]
If you knew the lifetime value and loyalty of a customer depended on their next interaction with you, would you treat them a little bit differently? Fostering long-term relationships with your customers is an investment in your own profits. That’s why those relationships should be treated as seriously as any other financial investment. Lifetime Value […]
A long time ago in a galaxy far, far away … You know the familiar blue text as it silently rests on black. Your anticipation builds. You know what comes next. The triumphant horns blare. The bold yellow words appear. They scroll up the starry screen. This isn’t just a movie. This is an event. […]
