Tag Archives | client retention

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The Science of Newsletters: Advice from 3 Leading Experts on Making Your Newsletter Work for You

We spend a lot of time talking about the importance of mailing out a monthly print newsletter. After all, that’s what The Newsletter Pro is all about! But the effectiveness of that newsletter depends on a variety of things. Believe it or not, there’s actually a science to newsletter marketing — which makes our pros […]

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Social Networking

The Subtle Change That Will Transform Your Monthly Newsletter Into a Monthly Member Retention Machine

“Oh yes, I publish a newsletter for my members every month.” That’s one of the most beautiful things I can hear when I’m working with a new client. But all too often, my excitement turns to disappointment when I learn they are referring to an e-zine they publish via email each month. There’s a place […]

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Did We Mention Retention?

Happy New Year! Now that 2015 has finally hit, you’re probably busy thinking up all the ways you can boost your business over the next 365 days. For many of you, that means pursuing new leads, trying new marketing techniques, and focusing on your sales. While those things are important, you might be missing out […]

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