We spend a lot of time talking about the importance of mailing out a monthly print newsletter. After all, that’s what The Newsletter Pro is all about! But the effectiveness of that newsletter depends on a variety of things. Believe it or not, there’s actually a science to newsletter marketing — which makes our pros […]
“Oh yes, I publish a newsletter for my members every month.” That’s one of the most beautiful things I can hear when I’m working with a new client. But all too often, my excitement turns to disappointment when I learn they are referring to an e-zine they publish via email each month. There’s a place […]
Who Do You Save? As much as you want to please and appease your customers, you gotta draw the line somewhere. And when a situation escalates to an unreasonable or abusive level, it’s time for you to step in. Ask yourself, “Who has more value here, the disgruntled customer or the dedicated employee?” Sometimes you’re […]
The single most difficult task for most businesses is acquiring new customers. Not only is it difficult to get people to give you a chance and walk through your front door (even if front door is proverbial)… it’s also expensive. A dentist may spend, on average, $200 per new patient, and a marketing company […]
Happy New Year! Now that 2015 has finally hit, you’re probably busy thinking up all the ways you can boost your business over the next 365 days. For many of you, that means pursuing new leads, trying new marketing techniques, and focusing on your sales. While those things are important, you might be missing out […]
When it comes to creating a company that others aspire to emulate, no one does it better than the jolly old man in the big red suit. That’s right, with Christmas Eve only one day away, we’re talking about the ultimate entrepreneur: Mr. Claus, himself. First, let’s look at what makes a company successful. Here at […]
For all of us here at The Newsletter Pro, relationship building and client retention are two of our mainstays. We value all of our clients greatly and always try to go out of our way to make them feel like they’re just as much a part of our company culture as our employees. It’s a […]
