Tag Archives | celebrity endorsements

Celebrity Affiliations: Easier than a Depends Endorsement

When it comes to celebrity partnerships, there have been some truly odd couplings. Think 16-year-old Justin Bieber for OPI nail polish–resulting in OPI having to ship triple the amount of bottles ordered by retailers across the country to accommodate all his fan-girls. Think David Hasselhoff (yes, the hunky Baywatch lifeguard) and Lean Pockets— “Mmm girl, […]

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Making Those Celebrity Connections

Congratulations! You’ve mastered your emotions and learned to control those sweaty palms. You’ve done your research and have sufficiently stalked your prey across the social media serengeti. Today you stand, prepared to meet your celebrity crush—girl or guy—-and make that connection you’ve been waiting for your entire life. Alas. It has finally occurred to you. […]

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Locking Down Your Inner Fangirl

If you were walking down the street one day and Spider-Man happened to swing down beside you, chances are, all of your own suave, spidey senses would be swatted right down the drain. At best, you might manage to sneak a selfie while making a plea to the Marvel gods not to be strung upside […]

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Use Celebrity to build your brand

4 Steps to Celebrity Status

What makes a celebrity a celebrity? Why do we bother to keep up with the Kardashians or follow the latest exploits of Jennifer Aniston’s love life? Is it their riches? Their beauty? Or simply the fact that we’re bombarded with pictures of their faces, beaming up at us from every magazine cover and television advertisement? […]

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