Tag Archives | business

3.19

OUTRAGEOUS Campaigns That Deliver

Developing and deploying the right marketing strategy is one of the most significant roadblocks every entrepreneur faces. Ask any small business owner about their first few years of marketing campaigns, and they will tell you about the creative toll it took on them and their team. It takes work — a lot of work — […]

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11.06

Success Starts With Family

I get the honor of teaching thousands upon thousands of people each year — some at live trainings; some via webinars or podcasts; and others through this newsletter, my books, or guest postings on various websites. Without fail, I talk business, sales, or marketing. When speaking about the subjects I’m an expert on, I’ve been blessed […]

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Create leadership in your company

Are You A Manager Or A Leader?

When I was just starting out in business, I couldn’t understand why any company paid for a group of managers. I know that sounds dumb, but it didn’t make sense to me at 17 or 18 years old. Here were these people who got paid a ton of money and appeared to do very little actual […]

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confession

Confessions of an Entrepreneur

If you’ve ever studied copywriting, you’ll know that fear is a powerful motivator. People are always looking to avoid pain.   Experts say that when you’re trying to sell to someone, you’ll get a better response if you focus on people’s fears. People are more likely to buy something if it helps them get rid […]

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8SecondSpan

Is The 8-Second Attention Span Real?

Microsoft conducted a widely publicized study a few years ago that concluded the average American’s attention span was now only 8 seconds — less than a goldfish. The idea that no one can focus anymore has made its way into all areas of business and life. We now read 140-character tweets. And apparently, no one […]

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direct mail

Want Your Direct Mail Campaign to Be Memorable?

It’s unfortunate how awful some direct mail campaigns are. Bland, gimmicky postcards that flash catch phrases like “FREE MONEY” and “WIN CASH NOW” fall flat, both physically and fiscally. They don’t elicit a visceral emotional response from their audience. You know what a lack of emotional response gets your direct mail campaign? The deep dark […]

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