Tag Archives | business

4.10

Are You A Manager Or A Leader?

When I was just starting out in business, I couldn’t understand why any company paid for a group of managers. I know that sounds dumb, but it didn’t make sense to me at 17 or 18 years old. Here were these people who got paid a ton of money and appeared to do very little actual […]

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confession

Confessions of an Entrepreneur

If you’ve ever studied copywriting, you’ll know that fear is a powerful motivator. People are always looking to avoid pain.   Experts say that when you’re trying to sell to someone, you’ll get a better response if you focus on people’s fears. People are more likely to buy something if it helps them get rid […]

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8SecondSpan

Is The 8-Second Attention Span Real?

Microsoft conducted a widely publicized study a few years ago that concluded the average American’s attention span was now only 8 seconds — less than a goldfish. The idea that no one can focus anymore has made its way into all areas of business and life. We now read 140-character tweets. And apparently, no one […]

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direct mail

Want Your Direct Mail Campaign to Be Memorable?

It’s unfortunate how awful some direct mail campaigns are. Bland, gimmicky postcards that flash catch phrases like “FREE MONEY” and “WIN CASH NOW” fall flat, both physically and fiscally. They don’t elicit a visceral emotional response from their audience. You know what a lack of emotional response gets your direct mail campaign? The deep dark […]

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What Not to Do

Happy Friday! Here at The Newsletter Pro, we’re always thinking of things we can do that will help us improve our business, our culture, and, of course, our client experience. But we’ve learned our fair share of things NOT to do along the way. This weekend, rather than sending you a “to-do” list of articles, […]

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Love Your Business

Happy Valentine’s Day! I know many of you are more focused on showing your sweetheart just how much you care this weekend, and less focused on your business. But, as a business owner, you know that success is only possible if you truly love what you do. Here’s a few articles to help you spread […]

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What’s Trending?

The word “trend” seems to have lost some of it’s meaning. These days, it’s associated more with Twitter and Instagram than it is with progression, and if you were to ask someone “What’s trending?” They’re more likely to respond in the form of a hashtag than they are with any real information. That’s not to […]

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Long-Term Sustainability

I read an interesting article the other day that boldly stated that “long-term employment is dead! And never coming back.” It went on say that the average tenure has dropped from about 10.3 years (for workers over the age of 65) to 3.2 (for workers between the ages of 25-34). Why? Well, for a number […]

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Keeping Your New Year’s Resolutions

Happy Friday, everyone! As you know, tomorrow is January 17th, and that means one thing: National Ditch Your Resolution Day. That’s right. A recent study determined that nearly 90% of all people who set a New Year’s resolution fail by the end of the year; in fact, most of them within the first two weeks. […]

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