Tag Archives | brand image

SetbacktoSuccess

The Body Shop and a Public Relations Coup

As entrepreneurs and business owners, we face setbacks all the time. How we handle these setbacks — and manage public relations in the midst of them — can determine the fate of our business. Handle a setback poorly, and you may end up the victim of dire consequences. Handle a setback with outside-the-box thinking, and […]

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Red bull Empire

How Red Bull Built A Legendary Brand Empire

Behind every business is a dream. Countless businesses of every size have strived to take control of their brand. They want to control the message — the brand experience — as it reaches customers. In this arena, the businesses that have had control over their own media have often been those achieving the most success. […]

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