Tag Archives | audience

Down And Dirty Copy Critique And Tips

Some people simply don’t like to write copy. I get it — writing copy is not easy, and when you first start out, it can be downright difficult. Below is a copy of a sales email I received. To demonstrate the elements you should emphasize when writing your own copy, I’ve edited the original text […]

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Apple’s Runaway Success

How do you change the world? This is a question every business must ask, whether they have global ambitions or they just want to change the lives of their customers. To find the answer, look at companies that have already changed the world forever — companies like Apple, whose founder, Steve Jobs, learned that the […]

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