We spend a lot of time talking about the importance of mailing out a monthly print newsletter. After all, that’s what The Newsletter Pro is all about! But the effectiveness of that newsletter depends on a variety of things. Believe it or not, there’s actually a science to newsletter marketing — which makes our pros bona fide scientists.
For each newsletter that passes through, we ask ourselves, “Is this newsletter optimized to deliver the greatest results?” If the answer is anything less than a resounding “yes!” we tweak it until it works. But there are a few things you can do, too — check out the following articles and discover (from the experts!) how you can make the most of your newsletter.
Robert Skrob, information marketing expert and President of the Information Marketing Association, understands the importance of sending a newsletter — but he also understands that it’s the information contained within the newsletter that gets results. In this article, he shares the secret to not only inspiring your members to take action, but creating that oh-so important community that drives retention and referrals.
Hey dentists, you know how hard it is to get your patients to actually keep their appointments, but did you know that you can put the kibosh on their excuses using the power of your monthly print newsletter? Mike Arce, CEO of Loud Rumor, an online marketing company, believes that patients excuses have to be addressed head on, “and that’s where marketing strategies can lend a hand.” Read on to learn how!
Here at The Newsletter Pro, we believe in the power of relationships, and we believe that newsletters have the unique power to forge those relationships without much effort on your end. But newsletters alone aren’t enough; a newsletter without any personal anecdotes won’t convert any prospects OR encourage your current readers to pass the word along. In short, it won’t harness the power of relationships. Check out this article and learn the secret behind truly successful newsletter marketing!