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Space is limited to the first 20 participants — so make sure you're on the list!


Space is limited to the first 20 participants — so make sure you're on the list!

Gain the skills needed to take your business to $10 million and beyond - Get in on the Growth!

The Scale Your Business Bootcamp is an exclusive 2-day seminar at The Newsletter Pro headquarters in beautiful Boise, Idaho.  Meet with other top executives for an interactive training session designed to transition you into a phase of endless growth and opportunities.

Training is based on the same strategies The Newsletter Pro has implemented to become a 2-time Inc. 500 list company and one of the Best Places to Work in Idaho for 3 years in a row. But it wasn’t an easy road to get here, and we know you face many of the same struggles and challenges we had to overcome. When you attend our annual Scale Your Business Bootcamp, we can help you achieve your desired level of success.

We will ...

We are working on 2020... Stay Tuned for a new training

The Newsletter Pro Headquarters — 391 N. Ancestor Pl. Boise, ID 83704

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What's in It for You?

Who Should Attend

In order to participate in the Scale Your Business Bootcamp, you work in and on your business and are actively seeking growth opportunities.


This 2-day training is $297 per participant. This will include all training materials.

***Reserve your seat now for $297!***


The Newsletter Pro is based out of Boise, Idaho, and CEO Shaun Buck and his 60+ member team have grown the company into the nation’s largest custom print newsletter company. They write, design, print, and mail millions of newsletters annually for diverse industries spread across four countries.

In 2015, Shaun and The Newsletter Pro landed at No. 120 on the Inc. 500 Fastest Growing Companies list with a shocking growth rate of 2,975%. In 2016, the quickly-growing company reached No. 343. Additionally, they were awarded a spot on the Top 10 Best Places to Work in Idaho list for three years running. 


Shaun Buck has been a successful serial entrepreneur for almost two decades. He currently owns and operates The Newsletter Pro, based out of Boise, Idaho. The Newsletter Pro has only been operating since 2011, but it has rapidly grown into the nation's largest custom newsletter company, mailing millions of newsletters annually. 

The Newsletter Pro has been recognized for their tremendous growth by Inc. Magazine, making the Inc. 500 list twice and the Inc. 5000 list once. The thriving small business has also been named one of the best places to work in Idaho for the past three years. Shaun was named "Man of the Year" by the Leukemia & Lymphoma Society and is a successful business coach to owners of million-dollar businesses.

Space is limited to the first 20 participants — make sure you're on the list!


Day 1

9 am - Welcome and Intro

9:30 am - Attendee Intro

10:00 am - Scorecard

11 am - What It Takes to Go the Distance 

Noon - Lunch 

1:15 pm - Nothing Happens Until a Sale is Made

2:30 pm - Break

2:45 pm - How to Scale Marketing for Maximum Profits

4 pm - Questions/Takeaways 

5 pm - Cocktail Reception

Failures, Success, & Hidden Money

Day 2

9 am - Office Tour and Company Culture

10:15 am - Break / Meet Your Team

10:30 am - Finding the Hidden Money in Your Business

11:15 am - Hiring & Firing

Noon - Lunch 

2:00 pm - How to Work On Your Business Not In It

3 pm - Questions / Takeaways

4 pm - Q & A and Wrap Up

Essentials, People, & The Truth

Go Behind the Scenes of One of the Fastest-Growing Private Companies In America and Learn the Strategies and Tactics to Market, Manage, and Lead Your Business to an Additional Six Figures Over the Next 90 Days


Help you discover the stages of small business growth and learn the skills needed to level up at each to make sure your business continues to grow. 

Provide the tools you need to gain clarity to establish your purpose, mission, and values and learn how to build them into your company culture.

Give you a behind-the-scenes look at a killer lead-generation campaign and sales process. This isn’t just theory — this is what works to grow a business today. We’ll look at what works for us at The Newsletter Pro as well as what other successful B2B and B2C companies are doing to grow.

Give you the time you need to focus on your business and develop your plan for continued double- and even triple-digit growth year over year.

And so much more!

What Our Attendees Have to Say

“This has been an all-day, mind-blowing experience. The wisdom and mindset of a business owner is what I wanted to walk away with today, and I got so much more out of it.

 “Great takeaways, super information, presentations are very dynamic… there’s no nodding off during these presentations!”

        - Tom Walker, Generations Law Group

 "The mindset Shaun has is something I’ve been trying to reach for a while now, and I’ve had a couple of ‘ah-ha’ moments just from the way that he thinks. I learned a lot about stats, averages, and how much money that we’re leaving on the table; So, I thought that was really important and impressive. I really appreciate this opportunity – thank you guys so much!”

- Vanessa Ferguson, Back 2 Life Chiropractic

From the Desk of Shaun Buck  

Calling All Real Business Owners Who Want to Get the Strategies and Tactics Needed to Add Six Figures in Sales to Their Business!

The 2-Day Scale-Up Business Bootcamp!

We entrepreneurs are out here working hard, trying to grow, and lead and manage our companies but nearly everyone is making one gigantic mistake.

That mistake is …

We’re all trying to go it alone. But we don’t have to anymore. 

Think about it. When was the last time you really opened up your business and shared the truth about how things are going with someone?

I don’t mean the stuff you put on Facebook that makes it look like you don’t have a single issue or care in the world. I’m talking real-life nitty-gritty details. The good, the bad and the ugly. 

Years ago in my business, the only people who really knew the whole story about how The Newsletter Pro was doing were my wife and my CPA. Sound familiar?

This lack of sharing — this lack of transparency between entrepreneurs — is holding all of us back.

Let me explain.



Check out some of the topics that will be covered at the 
Scale-Up Business Bootcamp:

Why Marketing Fails: Marketing that doesn’t produce results is one of the largest wastes of money and time. What if you could easily diagnosis why a marketing campaign failed and how to fix it so you could turn that loser into a profitable winner? Would that be a game changer? At the Scale-Up Business Bootcamp, I’ll give you the training and tools to do just that.

Find the Hidden Money in Your Business: I want to make sure that when you leave, you have clear and actionable next steps that can drive new sales, and this presentation will give you those. The last time we ran this campaign, we generated $104,056 in new annual revenue. You’ll be able to go back to your business on Monday and implement this simple but effective marketing campaign to bring in buckets of money and new customers.

As a special bonus for fast action takers, if you get your ticket before September 15th, 2019, you’ll also receive the following bonuses as my gift to you:

Bonus 1 - Physic Selling Training - My goal with this event is to make you more money and ideally make you more money before the event even happens so I’ve asked my good friend Dave Dee, master salesman (and damn good mentalist) to jump on a training and give you the tool, tips, tricks and tactics to close more deals. Dave is going to show you how to be more persuasive and powerful whenever you speak. Dave’s Physic Selling tactics will allow you to get the best deals in negotiations, close more sales effortlessly, and simply win! $197.00 Value 

Bonus 2 - 48 hour Sales Machine! - Do you have prospects on your list that simply haven’t bought yet? We all do, now the question is how can we move them from the prospect list to paying customers? In this training I’m going to share with you my simple 3-sentence email series that turns prospects into customers within 48 hours. If you want an influx of new customers, with no additional expenses this tactic is exactly what you’re looking for. $397.00 Value

Bonus 3 - Lifetime Value and Retention Calculator - One of the most difficult parts of business can be the numbers but without knowing having accurate numbers it is difficult if not impossible to make good decisions. With that in mind we created these two calculators that allow you to quickly and easily get at your company's retention numbers and how those lost clients effect profits. In addition you’ll get a simple but powerful customer lifetime value calculator. Seeing as these are two of the most important numbers for any business using this simple tool to get the data so you can make accurate decisions when evaluating marketing, sales and other efforts will be invaluable. $49.00 Value

Like you, I’ve bought trainings and gone to seminars. I learned things from them, of course, but it wasn’t until I was able to break into the inner circle of trust with one company, go behind the scenes, and see the interworking of their business that I truly understood what it takes to grow a company.

You see, I know without a doubt that I can help entrepreneurs with real businesses (not online-only internet marketing, or get rich quick stuff, but real businesses) grow sales by six and in some cases even seven figures or more in 3–12 months by making their business run more smoothly and more profitably. The best part about it is that I love helping real businesses grow. It truly is fun for me.

But as The Newsletter Pro grows, I simply can’t help as many people one-on-one as I’d like to.

I needed to add some leverage if I was going to hit my personal goal of helping 1,000 small-business owners double the size of their companies.

That’s why I’m hosting the Scale-Up Business Bootcamp for REAL businesses only.

At the Scale-Up Business Bootcamp, you’ll get to go behind the scenes at The Newsletter Pro. You’ll get to see what it really takes to run and grow an eight-figure business. You’ll get tactics and strategies to generate more leads, close more deals, and add a minimum of six figures in sales in just 90 days.

Just to be clear, this isn’t some huge conference with dozens of speakers — the whole event is at my office in my conference room. No, this is me and my team showing you what really works to scale your business. No pitch fests or hardcore closers who are big on hype and short on results. This is a real open house with actionable tactics and strategies I currently use to lead, manage, and grow my company.

Lucky for me and The Newsletter Pro, I was still in the company’s good graces and its owner (who has since become my friend), and I was able to go back again. I discovered that on top of marketing and sales, I needed systems and processes. I also needed people management and leadership skills. Who knew?

All of that is just on the first day.

If you’re looking to go beyond marketing theory and pitch fests and want real information about growing and scaling a real business, this conference is exactly what you’ve been looking for.

Who is the Scale-up Business Bootcamp for? The information is designed to help professionals, (doctors, dentists, lawyers, PTs, etc.), business-to-consumer companies, and business-to-business companies. The biggest thing to note is that the Scale-Up Business Bootcamp is for REAL businesses only. What I mean by that is e-commerce only, MLM, and other get-rich-quick types of companies are not invited. I want real entrepreneurs only.

100% Money-Back Guarantee: I’m going to put my money where my mouth is. I want you to attend both days of the conference, and if at the end of Day 2, you don’t feel I’ve delivered on my promise to give you the tactics, tools, and strategies you need to generate at least $100,000 in new revenue, just let me know. I’ll have 100% of your money refunded and even cut you a check for $500 of your documented travel expenses. It’s that simple.

Make sure you sign up now before tickets are sold out — after all, my conference room only holds 22 people, so you can be assured we will sell out.

Want to know the easiest way to double any business? Just create a system so that every customer you get refers a friend. I’ll show you exactly what’s working to generate referrals, take you behind the scenes of our Tesla Referral Program (where we’re giving away a Tesla and over $50,000 in cash and other prizes), and even walk you through the math so you can see why implementing a campaign like this is one of the most profitable things you can do for your business.

Can’t give away a car or other prizes due to ethical rules in your industry? No worries — I’ve got you covered. I will also share with you what is crushing it for professionals who simply can’t give away gifts and prizes.

I always thought business was all sales and the rest would take care of itself. Boy, was I wrong.

I quickly learned that you sometimes don’t know what you don’t know. This is why so many entrepreneurs get stuck in a rut. It’s hard to ask a question when you’re not even clear about what the issues are.

When I finally peeked behind the curtain, you know what I found?

I found that this huge company I looked up to didn’t do everything right. Crazy, I know!

This company made mistakes and had flaws, but I also found something else … I found that they had cracked the code to generating new leads, getting those leads to buy, and then getting those leads to refer. From my point of view, they had the ability to print money.

It was like finding the Holy Grail.

I was able to watch exactly how they structured deals, made sales, and worked leads. I quickly devoured all the info I could. Then I went back to my company and got to work. 

It was shortly after that behind-the-scenes look that my company The Newsletter Pro started growing like a weed.

In fact, we doubled every three or four months for the next 12 months. But then the growth stopped nearly dead in its tracks …

Just 13 months after my initial visit to that company, I hit a brick wall.

"Shaun: I just wanted to Thank You for putting on such a great seminar at The Newsletter Pro and sharing so many aspects of your business with us. You, and It are IMPRESSIVE! 

I was particularly impressed with the Culture that you have created. That is so hard to accomplish and to stick to. The fact that your whole team has embraced it and is helping to enforce it is simply awesome. 

I certainly felt that the time was well invested and I was really glad that Jacob had a chance to see what you are doing. It will help us as we drive our businesses forward with a new vision."

- Gene Kelley, Kelly Family Vinyards/ FFL Profit Systems

Video Testimonials From Previous Attendees