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Why printed newsletters are the "weapon of choice" for successful business owners. Unlike Google or social media, newsletters sent via direct mail are hidden from your competitors.

How sending a monthly publication establishes you as an expert in your field and builds a trust realtionship with your customers.

The case of the "$8,000 customer" who was given to one dentist on a gold course and what it means for your business.

How to tap multiple streams of referrals from real estate agents, attorneys, ad other professionals, even if you don't know them.

How to explode revenue by contacting the one group of people who are 60-70% more likely to say "Yes!" to recommended services.

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