The Four Stages of Marketing for Maximum Business Growth

October 2015


Have you ever watched one of those survivalist TV shows?

I saw one on the Discovery Channel a while ago called “Doomsday Preppers.” The show featured a family who was building the ultimate end-of-the-world survival bunker. They had both above-ground and below-ground living quarters, a moat, and traps. Of course, they also had food storage and weapons.

It was one of those shows where you’re watching it, but you have the remote in your hand, ready to change the channel at any moment should someone walk into the room. The show was interesting because these people are crazy; they are so hyperfocused on the end of the world, they aren’t living before the world ends.

I find that most business owners are equally crazy, just in a different way. Don’t believe me? Let me ask you a question.

What is the No. 1 focus of nearly all business owners?

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