A discussion of metrics might make some cringe. But as H. James Harrington explains: “Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.”
I love metrics, because they tell the story. No matter how many “gut feelings” I have, I can count on the numbers to get me where I need to go. They truly empower you to make informed decisions that improve your business. Let’s take a look at some of the most important metrics to track!
You’re probably thinking the same thing I was when I first thought about company culture: “There are culture metrics you can track?” Well, the author of an Entrepreneur article about culture breaks its key metrics down into ten qualities, including communication, innovation, and collaboration. Click here to see which culture metrics you should be tracking in your company.
In the world of marketing, nothing beats online marketing in providing a wealth of metric data. Other areas of marketing are a little more difficult to track, but online marketing offers all kinds of metrics, from total visits to the bounce rate to your projected return on investment. This is some really good stuff, so find out more about online marketing metrics in this Forbes article.
I agree with the first line of this Harvard Business Review article: “Sales is both an art and a science.” To be a successful salesperson, you have to be able to communicate and convey emotion effectively, but hard data is what tells you what’s working. Find out about the twelve sales metrics you need to track, with a focus on quotas!
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