“You need a website.” This advice is not new, but it’s becoming even more true with each passing year. And yet, according to the U.S. Census Bureau, more than half of small business owners didn’t have a website in 2014!
Here at TNP, we have some firsthand experience with making a powerful website, because we just took about six months to do a full redesign of ours. If you don’t have a website, then get one; and if you’re like many business owners who already do have a website, take advantage of everything your website has to offer by checking out the resources below.
You’ve worked hard to build up a strong company culture, so why be so quiet about it? Your website is a great way to communicate what makes your company unique and special. Use the “About Us” section to tell your company’s story, focusing on your values, and do the same with employee profiles. For more information on sharing company culture through your website, check out this post!
Making an awesome blog is a great way to grow your business. Blogging is the fundamental ingredient in your content marketing recipe, because it positions you and your business as an authority, makes you easier to find through search engines, and helps you establish a dialogue with your prospective customers. Learn how your marketing can be enhanced with a fantastic blog on your website.
Sure, your website can function okay as a brochure-type site, with a few tabs for “About Us” and “Contact Us.” That’s clearly better than nothing, but there are some simple things you can do to make your website a qualified lead-generation machine that keeps your sales pipeline full. From having contact forms on every page to making great use of whitespace, this KISSmetrics article shares some solid tips to make your website a bona fide member of the sales team!