I don’t know about all of you eager blog readers out there, but I get pretty giddy around Halloween. Ever since I was a wee lad, it’s been my favorite holiday, and something that I definitely look forward to every year. And although I don’t run around with my friends, banging on my neighbors’ doors, and begging for candy anymore, I still enjoy dressing up and soaking up all that All Hallows’ Eve has to offer.
And if you’re a business owner, you can–not to mention should–be doing the exact same thing. Halloween may seem like a childish holiday that has no place in the business world, but you can easily use it to your advantage to not only build brand awareness, but also get some customers new and old through the door. So, if you’re trying to scare up some business on Halloween, here’s a few tips on how:
Decorate the Office
If you have a brick and mortar location, putting up Halloween decorations is an absolute must. Sure, it’s a pain to hang up all the fake cobwebs and carve pumpkins, but when it comes to drawing in customers, you’ll really need to put forth the effort. And if you need an extra set of hands, ask your employees for help or have them bring in some decorations from home so you can create that chilling Halloween vibe.
For those who have never dressed up their office for Halloween, it’s a great way to draw in foot traffic and get people talking about your business. It also gives you some rich content to push via all your social media channels. Look at it this way, no one takes to Twitter to talk about that really boring storefront they saw today. They want ghouls and goblins, and if you provide that, you’ll be scaring up business in no time.
Plan Some Spooky Events
Although there’s a lot of moving parts involved, planning some spooky events for your customers and employees is another great way to get people in the door that may not have been in before. There’s a million things you can do, but some fan favorites include braving the grounds of a haunted house, bobbing for apples, costume contests, and trips to the corn maze. But, if you need some ideas, don’t hesitate to peruse the Internet to get some inspiration.
Just make sure that whatever you decide to do is fun and all-inclusive. You want people to want to participate, so use your imagination and try to pick something that everyone will enjoy. If anything, take a poll and see how your community/employees want to commemorate the occasion. More often than not, they will pick something that’s convenient for them, making it that much easier for you to make a decision.
Work with Your Community
Lastly–and I’d say that this is the most important piece to this puzzle–work with your community to see if there’s a way to make your Halloween festivities a charitable event. Even though this particular holiday is all about the tricks and treats, if you can find a way to incorporate some charity into what you’re doing, you can not only draw more people in, but actually make a valuable difference in your community.
From my experience, regardless of what the actual event is, if I see an “all proceeds to go [insert name here]” on the flyer, I’m much more likely to attend. I mean, getting out of the house and hitting the town is always fun, but if you can benefit others in the process, it’s that much more rewarding. So, if you’re looking to draw a crowd, find a local charity or a cause that you’re passionate about, and team up. That way, they get the proceeds they need to keep their doors open, and you get some much needed publicity.
Even if you’re not a Halloween person like I am, you have to admit that there are quite a few reasons why you should be. I’m not saying that you have to overextend yourself every time October 31st rolls around, but like any investment, you get as much out as you put in. So, if you kind of slept on getting your office in gear for Halloween this year, make up for it next year. And if it seems like a daunting task, get some additional people involved and really have some fun with it. It may be a lot of work, but for everyone who pitches in, it will surely make some memories to last a lifetime.