Every year, the United States Postal Service (USPS) processes and delivers 155.4 billion pieces of mail. Your direct mail piece should count among them!
With its own museum (the Smithsonian Institution’s National Postal Museum in Washington, DC) and a fully operational retail network larger than the combined forces of McDonald’s, Starbucks, and Wal-Mart, the USPS is not only living, it’s thriving.
“Mail is a great communication tool. No monthly plans. No signal outages. No roaming charges. Regardless of geographic location, anyone can send a letter for just 49¢ to anywhere in the United States, its territories, and U.S. military and diplomatic installations worldwide,” the USPS says. And not only is the postal service secured and protected by over 200 federal laws, but it’s also trusted and reliable.
Obviously, there are benefits to the national postal system, but what makes direct mail so great for marketing?
It breaks through the digitally driven culture of the 21st century, and brings your business into your readers’ homes in a very tangible way.
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What Direct Mail Can Do for You