Direct mail is essential. Even in today’s era of smartphones and Facebook ad retargeting, it plays a key role in getting the word out about your business.
In fact, one of the greatest roles direct mail plays is the anchor for an integrated marketing campaign. That’s good news! Instead of having to ignore the exciting new frontiers in marketing, you can complement them with direct mail. You can point people to your website or a downloadable app right from your mailer!
Technology has also made direct mail a more sophisticated marketing and advertising strategy. Measuring results is more doable than ever, thanks to the availability of trackable phone numbers, personalized web URLs for your target audience, and even QR codes. As your recipients take action, you’ll be able to gauge the impact and ROI of every campaign.
More than anything, though, the benefit of direct mail is the attention it can buy you. Would you rather compete with a few other pieces of mail in your customer’s hand, or 156 emails in their inbox? There are no guarantees in any medium, but with an impressive 81 percent of recipients reading or scanning their mail every day, direct mail is a huge win for getting your business’s message in front of the right people.
That last point is key. When you use most forms of media for marketing, you may have a tough time targeting the specific people you want to do business with; but with direct mail, you can target people by zip code, as well as a range of demographic data like age, gender, and income. That level of flexibility and customization is especially valuable in maximizing your ROI.
A Direct Mail Guide for the “Hows” And “Whys”
Are you interested in learning more about the opportunities made possible through mailbox-over-inbox marketing? Then why not go to the source itself: the United States Postal Service! The USPS has a handy PDF report that breaks down why physical mail is such a great tool for the modern marketer.
At The Newsletter Pro, we love direct mail! Newsletters are our specialty because they make an impact, with an extra personal touch that boosts response and campaign ROI. If you’d like to learn more, just let us know where to send your FREE book!